Identity design and branding for the social-justice-minded film production studio, Take The Risk. The design process involved the development of a set of hieroglyphs that could be used interchangeably to describe the facets of the studio and its work.
A typographic, minimalistic lockup was generated as the primary identity and splash screen shown at the intro sequence of the films. The mark can be displayed with any rotating combination of iconography, forming a dynamic display that interacts kinetically with the scenes it overlays.
Art direction by insprd
Posted on Tuesday, August 7th, 2012
#identity #design #typography #branding #logo #minimal
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